Lee Hamilton Association

Marketing Team and Sales Team Can Go Hand-in-hand

One of the most common problems that most startup business owners face is the clash of ideas between their marketing team and sales team. Whether it is about minor issues like purchasing executive office furniture or major issues like planning the next advertising campaign, it seems as if they have made it a habit to disagree with one another. Especially if it is about important issues like leads quality and leads follow up, the tension is inevitable.

Marketing says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.

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Getting to know your bank

The economic turmoil of the last few years has led to many small businesses complaining of a lack of funding from the banking sector. A friend of mine who wished to start a business window cleaning in London found it nearly impossible to secure finance for even the most basic equipment. However, there are ways round this. Banks are still lending, they are just more selective about who they lend to. The important thing is to establish a good working relationship with your bank.

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Enigin Scam Busters is a perfect addition to your business

All businesses are on an efficiency drive but not all are taking advantage of initiatives like the Enigin Scam Busters. Designed by Enigin Plc, the scam busters has been designed to help businesses large and small to make energy savings within the company. The idea is to encourage companies and individual to take a more responsible approach to energy management. The reason this initiative is called Scam Busters is explained below.

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To recruit or not to recruit

If your small business is doing well then there will probably come a point when you will need it to be less small. In other words, you’ll need to recruit some more staff to help with the workload. The moment when you first realise that you can’t manage everything by yourself any more and need to hire your first employee makes you feel fantastic; followed closely by a feeling of panic. There are all kinds of responsibilities that come with being an employer; everything from additional paperwork to knowing that if you mess up then all of a sudden someone else will pay for your mistake too.

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Is Your Business Being Hurt By Your Marketing and Sales Messages?

If you are spending marketing dollars on advertising, website, blog, social media, signage, sales presentations and materials, but are still losing business, the chances are your marketing and sales messages, and not the mediums, may be the cause. This problem is one that dogs many businesses these days and with so many different mediums available to market your business in the challenge to get your marketing message right is even more difficult.

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Rumours Can Help Business Expansion

Rumours often have a mind of their own. Just one game of ‘Chinese Whispers’ is enough to illustrate how one tit bit of information can balloon into something else entirely. In business, rumours can be both damaging and overwhelmingly helpful. With a little forward planning, anyone can generate some positive PR for very little expense. Millions need not be wasted on a marketing budget if you have the knowledge on how to turn rumours to your own benefit.

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Tech – A Dynamic And Ever Changing Business Tool

Relying on technology to enhance your efficiency and profitability may seem like a great idea at first. However, it is important to understand that technology cannot help you earn profits all the time. You may be using online resources to find the best price for red diesel South Wales Before finalizing the purchase.

You may be gaining an edge over your competitors simply because you are using such an advanced solution. However, to use the web smartly to reduce the cost of raw material is not something that will remain a secret for long. Sooner or later, your competitor will arrive at the same idea.

When that happens, the advantage that you have gained will be automatically lost. Does this mean you should completely ignore technology? Obviously not. When you gain an edge over your competitors, you should use the head start to cement such a relationship that your customer will not walk over to any other service provider no matter how cheap the deal is.

Further, you should keep an eye on latest evolution in technology to secure the best possible improvement in your business practices. From online purchase to online interactions to use of social networking websites for the business-technology is constantly evolving.

Instead of concluding that you have identified the best possible solution, you should maintain a constant effort to enhance the role of technology in your business. It does not hurt to appoint a tech expert for this task as long as you maintain an advantage over your competitors.

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How to Minimize the Competition in Marketing Your Business

Everything can be advertised effectively, and the basics of advertising remain precisely the same, no matter what is being sold. This could be more information on Iron Mountain disaster recovery or insurance of some sort for an example. You concentrate on just what the advantage would be to the person who is buying the item, you stress the points of difference between your merchandise and the others inside your market section, after which you use the pitch to close. We will make an illustration out of insurance marketing below to demonstrate the point.

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Facebook Fan Page: The New Press Release

More often than not for small businesses first starting up, marketing spend is most likely to be limited. Consequently managers will want to ensure that the little money that is available is wisely and not recklessly spent in order to achieve maximum results with what expenditure they do concur. Traditional marketing of days old such as newspaper editorials or radio advertisements came with a price tag that would warrant an independent financial advisor to look it over. However small businesses making their way in to new markets in our modern age can breath a sigh of relief, as social media marketing is the new press release and the cost is a world apart less! Building a social media presence for your business and brand merely needs access to a computer and internet which is likely to be integral to your business anyway, and some manpower hours. It would be best advised to begin with a site that you are already familiar with, such as Facebook, which offers tutorial on how to start your business ‘fan'page. Take the time to look at other brands pages or the Facebook presence of your competitors to get an idea of the type of activity you may want to post and content to add. After mastering one social networking platform your can expand your portfolio to include others such as Twitter, and what’s more – you can link the sites to each other, so your messages post to all pages at the touch of a button. What are you waiting for … it’s as easy as that!

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Try New Tech To Improve Competitive Advantage Of Small Business

As a small entrepreneur, you may feel that using technological innovations to improve productivity may be out of your budget. Implementing a full-fledged CRM solution for your business may cost more than your annual turnover. In such a scenario, you may feel that staying away from technological advancements is the best way to proceed.

Well, it all depends on the cost incurred and the resulting benefits. Borrowing money to invest in laptops for all your employees may make a huge difference in quality of decision making even when you are on the move. This may seem like an unnecessary expense until you discover that you can stay on top of each and every marketing pitch being made to a potential customer by your employees.

Can you go in for low emission cars for your business? If your employees have to travel a lot and if they are charging their gas bill to your business, going in for environmental friendly vehicles may help you save a lot of money in the long run. Most entrepreneurs discover that they just don’t have the initial capital to invest in such advancements.

Instead of using a credit card to meet your monthly expenses and increasing your interest charges for the same, why don’t you go in for a personal loan or a short term business loan to pay for these advancements? All you need is a few months of good turnover to manage your finances despite the initial high investment. Once the returns start flowing in, you will find that you have a significant advantage over all your competitors.

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